Shopify, a multi-channel commerce platform cloud designed for small and medium enterprises, has agreed to acquire privately kit CRM -. a virtual marketing assistant who operates the messaging to help companies market their online stores
acquisition would strengthen the focus on Shopify the growing trend towards the "trade of the conversation," opening the mobile channel and messaging platforms to help marketers manage their businesses.
"We believe that messaging applications are the gateway to the Internet on mobile, and the conversational trade represents a huge opportunity for Shopify," said Craig Miller, Chief Marketing Officer (CMO) Shopify . "Kit meets a real pain point for traders and is one of our top-rated applications in the Shopify App Store. We look forward to have team kit and join Shopify help define the Conversation future business together. "
Founded in 2013, Kit acts as a virtual marketing assistant to help manage a small business marketing tasks so entrepreneurs can focus on other aspects of their business. Kit allows companies to serve ads on targeted Facebook and Instagram updates to post to their Facebook page, make recommendations based on the activities of the store, and more, all via text messages. Last month, Kit has also introduced an API for interacting with other applications in the App Store Shopify.
"As an entrepreneur, you dream of building a business that makes an impact. Our partnership with Shopify has helped us positively change the way businesses operate in over 30 countries," said Michael Perry, founder and CEO of Kit . "We have witnessed firsthand the commitment Shopify to business owners, and it is a privilege to be a major part of it. This is a big step, and incredible opportunity to join Shopify kit. We could not be happier to make our impact felt among business owners all over the world. "
the acquisition Kit and integration with the new Shopify platform Messenger Facebook announced yesterday, also supports the company's focus on helping entrepreneurs embrace the conversational trade.
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