56% of European hosting providers expect 40 to 100 percent of their turnover upcoming cloud hosting services in 2015, representing an increase of 93% compared to 2012, according to a recent survey by Interxion (NYSE: INXN). Interestingly, the study also reveals that European hosting providers do not consider major suppliers, international cloud as their main competitors.
Instead, 87% of respondents consider the players of local clouds as the main competition, with only 13% viewing American companies as major competitors. Of these 13%, 48% mention Amazon as the primary US competitor.
cloud hosting strategies
The survey also discovered how hosting providers are capitalizing on the opportunity of clouds. 61% of European respondents reported driving revenue cloud by adopting three or more strategies, including :. Building a cloud infrastructure (64%), more and more emphasis on service excellence (61%) and expansion in other countries (52%)
The study of Interxion, a European provider of cloud and neutral colocation services, most questioned European and 400 hosting providers in the United States .
"Given the track of our 10+ years of record housing and working with hosting providers across Europe, Interxion we felt was in the best position to take advantage our neutrality to create independent research on the market of the European accommodation, and the results are compelling, "said Jelle Frank van der Zwet, segment marketing manager, Cloud, at Interxion . "By 2015, the number of hosting providers that expect the majority of their revenue coming from cloud hosting services will increase by 17%. This represents an important opportunity for them to leverage their experience in the management approach customer local infrastructure and grow their business. It is exciting for us to see this transformation and help service providers continue to differentiate. "
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