IBM gets another patent - Cloud BPM for precision marketing

19:02
IBM gets another patent - Cloud BPM for precision marketing -

cloud-bpm After obtaining several cloud-related patents in a relatively short time, IBM has patented another technique. This time is a method for combining distributed Big Data cloud hosting services with data stored on the local computer systems to gain new knowledge that can enable more efficient companies the market and serve customers.

The cloud business processes (BPM) invention, for which IBM has received US patent # 8,504,400: Process system trade-cloud computing dynamically optimized Distributed Management (BPM), it would be easier to manage business operations and acquiring new knowledge by accessing, integrating and analyzing Big data. - no matter where it is stored

cloud data combination

for example, a retailer would be able to use the invention to IBM to exploit the internal records sales for analyzing customer buying habits, combining data from multiple cloud-based services such as online notes and comments . This unified approach will enable businesses to provide coupons customize, offers, promotions via marketing campaigns across a variety of sales channels. While being able to edit the campaigns in real time.

"The combination of business processes and cloud data services with accommodation information stored on site will allow business leaders to optimize their operations, especially during periods of peak performance , "said Dennis Quan, IBM vice president of cloud infrastructure services ." Our patented technology removes the barriers and challenges that hinder businesses of all sizes to access all infrastructure and services they need to make the cloud work. "

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