Juniper networks has launched its new MetaFabric architecture for data centers of companies, an architecture that offers the best of both worlds by supporting virtual and physical networks . The release is accompanied by The Data Center Rap Battle - a fun marketing campaign to show customers that they do not really need to choose between the two options
The integrated marketing effort permeates pop culture. the world of business-to-business advertising. The Data Center Rap Battle is a socially oriented site that focuses on a series of verbal battles between IT geeks who take the microphone to address the superior virtues of RPS and physical networks.
"There is a real battle going on in data centers around the world, but, ultimately, it is stupid and unnecessary," said Doug Green, Creative Director at John McNeil studio, the company that created the marketing campaign . "so we decided to have fun with it and imagine what would happen if HR hired a business consultant rap to help to work out. "
Network Stability vs. business agility
visitors can vote on who won each of the four rounds, cheeky look "behind the scenes" coaches corner videos and record their own rap built on a Mad Libs-type script they can share on social networks. JMS created animated gifs, memes, downloadable beats and ringtones for the site Data Center, too.
In a fight, the "Business Agility" virtual network goes mano-a-mano with the "system stability" that ensures physical. . "Always On" A second well Merits of Virtual "on demand" capabilities against a physical network that is
The winner, of course, is MetaFabric - it offers the best of both worlds by supporting virtual networks and physical. Juniper new architecture would allow an open and intelligent data center that accelerates the deployment and delivery of applications within and across multiple sites and hosting cloud environments
Creator :. John McNeil Studio
Founded in 09, John McNeil Studio is a rotating plate that merges marketing a constant collaboration model with the power of creative solutions to build winning brands. Located in Berkeley, Calif., JMS has a broad range of capabilities and full-service advertising, including production, design, technology, marketing communications and strategic planning.
Juniper Networks is promoting Rap Battle online site to WSJ, YouTube, DRM / Research, Ars Technica, Flipboard, Network World, AddThis, twelvefold and Quartz.
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