Web hosting provider GoDaddy acquired Mad Mimi, a company that helps small businesses connect with customers through easy to email marketing tools -use. Mad Mimi service will continue to be available as a standalone application. GoDaddy and Mad Mimi planning to build a "new generation of product" Mad Mimi using the platform, with availability planned for 2015.
"Email marketing helps small businesses connect with customers in a low COST and easy to use as well, "said Steven Aldrich, senior vice president of enterprise applications, GoDaddy ." The email marketing application for Mad Mimi an excellent solution to provide our growing customer base that will benefit from high quality products Mad Mimi and positive overall customer experience. "financial details of the transaction are not disclosed.
Mad Mimi, headquartered in New York is a email marketing and newsletter service founded in 08 by Gary Levitt, in order to provide a simple and elegant way to create, send and track beautiful html email newsletters and promotions. With no model approach to creating e-mail, Mad Mimi is trusted by more than 100,000 companies, including Air Canada, Timbuk2 and StumbleUpon.
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