According to a Smart company Australia, a business owner in Australia said that bought a new 'brand premium domain name has increased the turnover of his company $ 40 million in just six months, now exceeds $ 100 million in revenue.
The new website with premium domain name CarLoans. com.au
the Australian businessman attributes his recovery and business quick success primarily to the decision to buy a premium domain name to replace the site domain name less recognizable and less efficient society.
In June, the business of Shaun McGowan, Beep.com.au, turned over $ 60 million. Five months later, the company increased by 60%, now exceeding $ 100 million in revenues, thanks to a simple change - the domain name, according to the article on Smartcompany.com.au. McGowan bought a new CarLoans.com.au premium domain name in June and since then the click of the business through increased, its marketing spending and reduced revenues increased by 40 million $.
"When you can, you should invest in the best possible name and spend more money than you can afford," Shaun McGowan said . "Regarding this back in the world of retail, think like a store location. Have a premium domain name is the equivalent of buying the best house on the best street with the most foot traffic. "
point value of the name" premium "of nine field
Scott Alliy, domain name reseller CEO Ketmo.com are not surprised by the significant business growth
Scott Alliy , domain name reseller Ketmo.com and CEO Dotsperity. com, an Internet marketing consulting firm based in West Palm Beach, Florida, was not surprised by the significant growth of business that has Carloans.com.au known.
"If you do not have a premium domain you are losing customers, businesses and profits," said Alliy . "you're much more pay for advertising and what is more you are in real danger of competition to buy the premium domain name and use it to develop their own business at your expense. "
Scot Alliy identifies nine points of value that business owners should use when considering which hosting domain name to own and use for their website.
- improved search rankings
- Improving the quality and quantity of site visitors
- reduced marketing advertising costs
- awareness of the increased brand for your company or organization
- easier for customers to remember and share your web site name
- generation tool effectively lead
- Protects your market space competition
- Creates growth opportunities for your business
- Adds value to your business that can be sold and transferred
the best name domain for a company would be one that meets most, if not all the elements of the standard domain name says Scott Alliy.
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