Christmas comes and brings us not only the trees Santa Claus and Christmas. It also brings high season ecommerce and a variety of studies on trade issues. One of the first of PEER 1 Hosting. Nearly 70% of online shoppers would spend more online if websites of electronic commerce were better, according to the online survey of 1,000 UK adults.
The survey was designed to find out the real opinions of consumers online high street brands , to highlight the growing gap between the store service and online service.
The study by Peer 1 Hosting has also revealed that if an online sale is lost, 33% of e-commerce customers say that they would probably go to a competitor with only 15% saying they go to the online store of the site to make a purchase after all
- major irritations of online shopping have proven to be :.
- Having to register to make a purchase
- site Difficult navigation
- Poor product offering
- Delivery poor
- slow websites
- brand does not sell via the website
asked consumers to choose brands that lost their business online from a selection including more major retailers in the UK. Retailers named most often in the survey were:
- B & Q
- Homebase
- IKEA
- Topshop
"with seasonal changes such as Christmas, and days like Mega Monday and black Friday causing a huge demand for retailers, it is essential that retailers are prepared to meet the needs of customers," said Dom Monkhouse, EMEA MD at PEER 1 Hosting . He said the outcome of the investigation shows how brands need to wake up to the reality of how a bad website can cost them. "retailers who get this wrong line lose customers who go to compete with stores both online and offline. "
Monkhouse: "This Christmas will see an increase in consumer spending, on multiple devices is critical for brands to ensure that their proposed e-commerce does not lead buyers in other stores. retailers. "
PEER 1 hosting is a web ecommerce dedicated hosting provider offering managed hosting, cloud services and dedicated servers busiest eCommerce websites. With European headquarters in Southampton, UK, the company has been meeting the needs of the e-commerce industry since 1999.
0 Komentar