GoDaddy, one of the largest web hosting providers in the world, leave NASCAR at the end of the 2015 season, as the company seeks to diversify its marketing investments across multiple channels and regions. GoDaddy reallocate portions of its marketing spend internationally in places where the brand is not as well known.
While the web hosting provider does not renew its primary sponsorship of the No. 10 team NASCAR Sprint Cup Series for Stewart-Haas Racing (SHR) and driver Danica Patrick , the company is negotiating to keep Patrick as a GoDaddy spokesperson under a personal services contract.
"It's pretty cool, from a marketing point of view, we have helped to build this GoDaddy strong brand awareness here in the United States," said Danica Patrick.
"We love Danica and all she does to stimulate and inspire people, especially women, which is why we are working to keep the GoDaddy family" said Chief marketing Officer GoDaddy Phil Bienert . "We have great respect for Stewart-Haas Racing, and they have been phenomenal partners. In fact, NASCAR has been a huge national platform to help us achieve brand recognition helped 81 percent at the national level, but at this stage we need a range of marketing assets that reach a set of clients more broadly diversified. The fact Danica is having a record season recorded, it is difficult to leave this motorsport sponsorship, no doubt. "
Bright Green Color
Patrick signed with GoDaddy web hosting provider for the 07 IndyCar season, where in 08 she became the first woman to win an IndyCar race . GoDaddy then contributed to the transition Patrick in NASCAR, as its sponsor principal, starting with the Xfinity series, then switch to Sprint Cup full time in 2013. it is one of 14 elite drivers that led laps in both the Daytona 500 and the Indianapolis 500.
"GoDaddy has been an incredible partner for a very long time, almost nine years, and as I said before, our brands have really grown together," said Danica Patrick . "It's pretty cool, from a marketing point of view, we have helped to build this GoDaddy strong brand awareness here in the United States, I am happy to work with GoDaddy on a personal level to move forward but fail to have their bright green color on my next race car year. "
within two years, the web hosting provider has grown to serve 37 countries in 17 languages and is positioned to strengthen its presence in Asia at the end of this year. GoDaddy currently has over 13 million customers worldwide and over 59 million domain names under management.
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